If you haven’t been living under a rock for the past several years you probably have some sort of presence on LinkedIn. You realize that your profile on this site can make a big difference in job search, but you may not know how to maximize your impact. Having a great profile, being involved with discussions on your area of expertise, and networking are all necessary for success - however it can be daunting to tackle all of it at once. Like most things in life there are some low hanging fruit you can start with to give your LinkedIn presence more impact. You don’t have to become an expert overnight – but noticeable improvement can be achieved in mere minutes.
Simplify Your URL.
When you check out your LinkedIn profile does the web address appear to have a bit of gobbledygook? If the URL on your page is comprised of a numbers and letters that don’t make sense to you, they won’t make sense to those looking at your profile either. You can change this URL so that is simple to read and obviously belongs to you. If you go to edit your profile – you can customize your URL link so that it uses some version of your name and maybe even your industry. This makes your LinkedIn page easy to access. It also allows you to put a link to your page on your résumé in a way that is very neat and clean.
Give A Recommendation.
You’ve probably heard that having recommendations on your profile is very important. Some people skip this step because they are intimidated by the networking involved in obtaining these recommendations. If networking makes you shiver – why not start with something easy? Give a recommendation to someone in your professional life who you really believe in. That individual might just return the favor and recommend you as well. Plus, it opens up a great line of communication between you and the other person.
Spice Up Your Headline.
Instead of simply stating what your most recent job title was, you can make your headline sing by alluding to your unique skills and potential. I think a lot of people don’t realize that they have 120 characters to play with in this section, and you can make a great impression in that amount of space. You should use the space to give a quick, narrative snapshot of who you are, what you do, and how well you do it. For example my profile might read “Career Strategist & Professional Résumé Writer - Equipping Hundreds Of Job Seekers With Tools For Branding and Success” Even if you can’t update your entire profile right now – you can at least tackle your headline.
What’s great about picking low hanging fruit is that it clears the way to bigger and more substantial produce. Sometimes all you need to do is get the ball rolling with a few small things so that you pick up the momentum you need to tackle the tougher stuff.
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